DORS, formally known as the Design Orchard Retail Showcase, proudly announces its rebranding and the grand reopening of its newly renovated retail space at 250 Orchard Road. This transformation signals a pivotal evolution for the multi-label retail concept. Now reintroduced as DORS, the refreshed identity celebrates the vibrancy of Singapore’s retail landscape, bringing together the city’s most innovative fashion, beauty, and lifestyle brands under one bold, unified name.
DORS, steps forward with a renewed purpose: to champion local creativity and serve as a vital platform to nurture emerging designers.
“DORS is a platform for local expression,” says Lily Hamid, Commercial Director. “Our new space, new look, and clear identity allow us to better spotlight the bold, original stories behind every brand we carry. We want visitors, whether it is locals or tourists, to feel inspired, connected, and at home the moment they step through our doors.”
As one of the few multi-label concept stores in the city with a strong emphasis on local brands, DORS curates over 80 fashion-forward, design-driven labels, offering shoppers everything from thoughtful homeware and lifestyle products to beauty essentials and ready-to-wear fashion.



“This evolution is about more than aesthetics,” adds Ting Ting Zhang, CEO of Singapore Fashion Council. “It’s about reasserting our role as a launchpad for emerging designers, a space for meaningful collaborations, and a home for stories rooted in Singapore’s culture and creativity.”
DORS’ new logo featuring an interlocking design symbolises its commitment to connection, expansion, and breaking boundaries. The retail concept continues to be managed by the Singapore Fashion Council, a curated experience aligned with values of sustainability, thoughtful design, and community.
Alongside housing the largest range of Singaporean designers and brands under one roof, DORS also unveils a series of immersive new zones designed to enhance the shopping experience:
● The Analog Space – A quiet corner that invites customers to slow down and reconnect. Inspired by creative urban enclaves like Melbourne laneways and Tokyo side streets, this hidden gem features vinyls, paperbacks, stationery, and sensory objects that ground us in the physical world in an always-online world.
● The Beauty Bar – A hands-on beauty zone with a working sink at its heart. Here, guests can swatch, sample, and indulge in a touch of spa-luxury in-store, making self-care a more tactile and immersive experience.
● Play Ground – A vibrant celebration of joy and personality. This is where bold colours, cheeky designs, and quirky gifts come to life from dopamine decor to cute collectibles, designed to spark delight and playful discovery.
With its refreshed identity, dynamic spaces, and ever-evolving brand mix, DORS redefines what it means to shop local inviting all to explore, connect, and be inspired.












