The Meatmen Group steps into the dining scene with its first-ever restaurant, rice., located within the multi-concept venue Rasa Space. Known for its viral recipe content and approachable take on Asian cooking, the group expands from digital storytelling into a physical space that brings its food philosophy to life. The opening marks a natural evolution for the brand, which has grown from a YouTube channel into a broader F&B and creative platform.
At its core, rice. focuses on familiar Asian comfort food, reinterpreted with a contemporary edge. The menu draws from well-loved regional flavours, layering them with thoughtful twists in both texture and presentation. Dishes balance nostalgia with creativity, reflecting the same accessible, flavour-forward approach that built The Meatmen’s loyal following online.
Beyond the food, the space is designed as an extension of the brand’s creative identity. Backed by a wider vision that includes collaborations, pop-ups, and community-driven events, rice. positions itself as more than just a restaurant. Set within Rasa Space—already known for its blend of music, art, and culture—it becomes part of a larger ecosystem that brings people together through shared experiences around food and creativity.












