Laopu Gold (老铺黄金), a rising star in China’s luxury jewellery scene, has officially opened its first international boutique at Marina Bay Sands Singapore. Known for reviving China’s ancient goldsmithing traditions, the Beijing-based brand was established in 2009 and has since become a leading name in “Heritage Gold Craftsmanship.” Each piece is hand-forged, drawing from centuries-old techniques while incorporating modern, symbolic design — a fusion that has earned it a prominent place in the China Gold Yearbook 2020.
The brand has captured the attention of Gen Z consumers and investors alike, with its stock skyrocketing over 2,000% since debuting on the Hong Kong Stock Exchange. Now making its global move, Laopu Gold has chosen Singapore as the first of four international locations, with reported plans to expand to Japan and beyond. The new Marina Bay Sands boutique has already drawn long queues during peak hours — a sign of its rising global appeal. Analysts have noted Laopu’s potential to rival established Western luxury houses, with brands like Cartier’s parent company Richemont reportedly flagging it as a growing competitor.
Laopu sets itself apart from traditional Chinese jewellers through its unique pricing strategy. Instead of pricing by gold weight and linking to daily market rates, Laopu adopts a fixed-price model based on design, symbolism, and artisanal value — aligning more closely with Western luxury approaches. Even as gold jewellery sales in China decline, Laopu continues to raise prices on its designer collections, reinforcing its positioning as a premium brand built on heritage, craftsmanship, and exclusivity.
