Be amongst the first in Singapore to explore Nong Geng Ji (农耕记), a renowned Hunan restaurant chain that has over 100 stores in China! Known for its repertoire of authentic and tasty Hunan dishes, Nong Geng Ji is a top favourite among foodies in cities such as Beijing, Shenzhen and Shanghai and regularly commands snaking queues outside its restaurants. Nong Geng Ji will be opening its first outlet in Singapore at Collyer Quay on 21 October 2023.
First opened in 2017 in Shenzhen, the restaurant is founded by Chef Feng Guo Hua, affectionately known as Uncle Hua by his peers. The luminary has over 30 years of culinary experience, and has clinched numerous awards throughout his career, including the Chinese Culinary Master Award (2018) and Chinese Hunan Cuisine Master Award (2015).
The chef is passionate about Hunan cuisine and has made it his lifelong mission to promote its heritage beyond the borders of the province. As a chef, he boasts an unwavering commitment to using only native Hunan ingredients at the peak of their freshness and takes an uncompromising stand when it comes to food quality. This personal ethos of his inspires the way Nong Geng Ji is run. Employing traditional Hunan-style cooking techniques, the chefs endeavour to let natural flavours of the high-quality ingredients shine through.
Nong Geng Ji is a social enterprise as well, working with farmers across China to help sell their agricultural products, in turn contributing to rural revitalisation. The restaurant chain has established its own supply chains in the various cities it operates in, exercising and maintaining control over selection, procurement, transportation and preparation of ingredients. This helps the restaurant ensure that only the best-quality ingredients are served.