Seung Tae presents itself as more than a beauty label — it is a story-driven skincare house rooted in legacy, ritual, and self-expression. Founded by Budy Thamrin, the brand draws from decades of expertise, shaped by a vision to create not just high-performance formulations, but a meaningful legacy inspired by personal storytelling and timeless folklore.
At its core, Seung Tae champions a philosophy of acceptance and individuality. Its approach to skincare moves away from judgement, instead embracing each person’s unique journey. Combining laboratory-grade innovation with sensorial rituals, the brand formulates products using globally sourced ingredients, including its signature cinnamon-infused elements, designed to nourish the skin while elevating daily routines into moments of care and reflection.
Beyond its products, Seung Tae extends its identity into community and purpose. Through initiatives centred on self-esteem, mentorship, and co-creation, the brand fosters a culture of empowerment and inclusivity. Now with a presence at Raffles City Shopping Centre, alongside locations in Jakarta and Seoul, it continues to grow as a modern skincare concept that blends science, storytelling, and a deeper sense of connection.












