Bake It Babe has officially landed in Singapore with its first overseas outpost on Desker Road, following a wave of viral attention in Thailand. Known for its neatly boxed banana cakes, the Bangkok-born brand gained traction after a widely shared TikTok feature, and has since built a loyal following drawn to its simple, single-product focus and strong word-of-mouth appeal.
Founded in 2019 by a former Thai language teacher, the brand began as a home-based passion project before quickly scaling into a full-fledged operation. Today, it is run by a small team with a central kitchen in Thailand, and its Singapore expansion continues that same approach to quality and consistency, with local baking supported by a Bangkok-trained team and regular oversight from its founders.
The menu remains tightly focused on its signature banana cake, baked fresh in limited daily batches using carefully ripened Cavendish bananas for optimal flavour. Each cake is pre-sliced and available strictly via pre-order, reinforcing its small-batch philosophy. With plans to introduce new flavours and additional outlets, Bake It Babe’s Singapore debut signals the start of a broader regional expansion.












