Life in the east is about to get a little happie-r as homegrown brand, Happie, opens its very first flagship retail store — the Happie Home Studio — at Tampines 1, bringing everyday wellness and effortless self-care closer to more homes across Singapore. Just in time for the holidays, picking up a thoughtful gift for your loved ones or treating yourself to a healthier home is now more convenient than ever.
Founded in 2022 by husband-and-wife duo Benjamin and Sharon, Happie, endorsed by brand ambassador Zoe Tay, one of Singapore’s most beloved media icons, has rapidly gained recognition and established itself as a trusted provider of premium purification solutions. Lauded for its range of tankless hot-and-cold water dispensers and undersink filtration systems, all intentionally designed and manufactured in Korea, the brand combines innovative and effortless design with reliable performance.
Built on a foundation of authentic care and uncompromising quality, Happie is CaseTrust-accredited and holds Halal certifications for its water dispensers and filtration systems, affirming its unwavering commitment to safety and transparency. With their customers always at the heart of everything they do, Happie is now trusted in over 20,000 homes across Singapore.
The Happie Home Studio @ Tampines 1
At the Happie Home Studio, wellness meets everyday living in a space designed to uplift and refresh. The more than 600-square-foot space welcomes visitors with a minimalist aesthetic reminiscent of its expansive showroom, providing a serene backdrop for exploring Happie’s innovative range of products.
Anchored by a grounding backdrop of clear blue skies and fluffy clouds, the studio invites you to imagine all the possibilities of a Happie home — a refreshing glass of water poured straight from a Happie water dispenser, crisp, clean air from a sleek air purifier, and revitalising moments from the kitchen to the shower to your bedroom.
Through engaging displays designed for product discovery, visitors are encouraged to test and interact with each home essential — including the water purifiers Miracle, Dream, and Joy, and the newly-launched Aire Marshmallow and Aire Plus air purifiers. With every touch, sip, and demonstration, the Happie philosophy comes to life, showing how wellness can seamlessly fit into daily routines and every corner of the home.
What’s more, Happie specialists are readily available to provide personalised guidance tailored to each customer’s home. Whether they bring a photo of their home or share their wellness wishlist, the specialists will be able to help individuals discover solutions that best fit their lifestyle. For a truly smooth and stress-free experience, Happie also offers free delivery and installation, lifetime parts warranty* and yearly servicing* — a true reflection of its dedication to authentic care for their customers, so everyone can come home to Happie.
The Happie Gift Guide
From purer water and cleaner air, to more mindful routines, discover the joy of gifting wellness this Christmas and bring a sense of happie-ness into every corner of your home, and into the homes of those you love.
Hydration, Perfected:
Miracle, Dream and Joy Water Purifiers
Made for you to enjoy clean water with ease, these Happie water purifiers combine advanced filtration, customisable temperatures, and smart functions to suit any lifestyle. From space-saving elegance to user-friendly features, there’s a perfect purifier for you.
Miracle Water Purifier (S$4,088)
Sleek, compact, and stylish, Happie’s flagship purification solution, the Miracle Water Purifier, brings clean, safe water into homes without taking up precious counter space. Just 5.5 cm wide, Miracle is the slimmest purifier in the market, clinching the Singapore Good Design Award 2025 for Product Design. It fits effortlessly into any kitchen while offering six temperature settings, four water volumes, 180-degree rotation and smart features like motion detection, child-safe dispensing and auto-sterilisation. With a refined design and playful colour options — from soft pastels to classic white and matte black — Miracle brings the comforts of everyday wellness to homes of all sizes.
Dream Water Purifier (S$3,288)
Imagine pouring a glass of water that’s exactly the way you like it. Perfectly chilled or comfortingly warm, with just the right volume every time. The Dream Water Purifier makes this possible with 15 temperature settings (including at 100°C; Dream being one of few to achieve this feat) and 20 adjustable water volumes, while its multi-stage Nano filtration system ensures every sip is pure and revitalising. Designed for busy households, features such as auto-sterilisation, child-safety lock, and memory function take the stress out of daily hydration. Polished, precise, and intuitive, Dream turns the simple act of drinking water into a moment of self-care, perfect for tea and coffee lovers or anyone who likes to customise every cup to their taste.
Joy Water Purifier (S$2,488)
A versatile all-rounder designed for modern homes, Joy is also equipped with Happie’s patented STEALTH Electrolysis Technology, which removes bacteria, micro‑organisms, chlorine, and rust while increasing the lifespan of the filters, keeping every pour pure and refreshing. With six temperature settings and three water volume options, this entry-level purifier is able to accommodate taller bottles to adapt to your daily hydration needs. Its compact design also features a child-safe lock and energy-saving mode, making it both practical and user-friendly, while the easy filter replacement system keeps things effortless and worry-free.
Newly launched and designed to elevate home wellness, Happie’s air purifiers bring clean, fresh air into your abode. From the high-performance Aire Plus, built for larger living spaces, to the compact Aire Marshmallow, perfect for bedrooms or any cosy alcoves, these air purifiers make breathing easier, turning any room into a haven of comfort and relaxation. For added convenience, control these purifiers remotely via the TuyaSmart mobile application.
Aire Plus (S$549)
The Happie Aire Plus is designed to elevate larger living spaces, turning homes into a sanctuary of fresh, clean air. Its multi-stage HEPA filtration system sweeps away dust, pollen, pet dander, and other airborne irritants, while an activated carbon layer quietly neutralises odours, leaving every room feeling revitalised. Equipped with smart air-quality sensors, adjustable fan speeds and touch controls, Aire Plus makes it easy to maintain an optimal indoor environment both day and night. Whisper-quiet and available in neutral tones, Aire Plus blends seamlessly into your home and serves as a stylish and practical companion for everyday wellness.
Aire Marshmallow (S$359)
Coming home to Happie has never been easier with the Aire Marshmallow, a compact air purifier designed for smaller spaces — suitable for bedrooms, workspaces, or cosy nooks. Its playful, rounded design houses an advanced HEPA filtration system that removes dust, pollen, and other airborne particles, keeping every room fresh and inviting. Available in soothing, pastel colours, Aire Marshmallow adds personality while quietly enhancing the living space.
Everyday Essentials for a Healthier Home:
Filtration Systems & Shower Filters
Turn mundane routines into moments of indulgence with these essential wellness upgrades. From showers that nourish your skin to water that refreshes and revitalises, every detail of your home can feel thoughtfully curated.
Anti-Oxidant Alkaline Water Filtration System (S$888)
A must-have for any home, this 4-step filtration system turns ordinary tap water into clean, alkaline-rich water packed with only the essential minerals that your body needs. Through its innovative system, it eliminates 99.9% of bacteria, germs, and viruses while removing impurities and excess minerals, leaving only pristine, naturally balanced water. Compact and easy to install, it fits seamlessly into kitchens of all sizes, making it effortless to enjoy crisp, refreshing water anytime.
Vitamin C Shower Filters (S$69)
Transform your daily showers into soothing self-care rituals with the Happie Vitamin C Shower Filter. Engineered to eliminate 99.9% of chlorine, heavy metals, and impurities, it leaves skin softer, hair shinier, and enhances the overall shower experience with its refreshing scent. The filter also helps reduce visible signs of aging, and is suitable for all skin types, including sensitive and eczema-prone skin.
Available in an array of invigorating scents from Bahama Breeze to Lavender and Peach, let Happie bring spa-like wellness straight into your bathroom for a rejuvenating escape.
Just in time for the festive season, Happie has also introduced a line-up of five all-new scents. Aptly themed as an ‘Aroma Retreat’, the line-up of scents include Bulgarian Rose, Centella Asiatica, Charm, Paris and Sakura. Perfect for gifting or treating yourself, these are available in an exclusive set of 5 for S$299, or sold separately.
With limited-time promotions and lots of festive cheer to go around, there’s something for everyone on the wish list. In line with the opening of Happie’s first flagship retail store, shoppers can look forward to exciting rewards with every purchase, exclusively at the Happie Home Studio at Tampines 1.
Other islandwide promotions available from now till 25 December (or whilst stocks last), at the Happie Home Studio, and Experiential Showroom, include:
- Purchase the Miracle Purifier and receive a free Aire Marshmallow Purifier (S$359), along with a BROMEN Pastel Luggage (S$149) in matching shades that complement the air purifier.
- Purchase the Dream or Joy Water Purifier and receive a free Aire Marshmallow Purifier (S$359).
