Toys“R”Us has unveiled its Asia Flagship store at VivoCity, offering a blend of toy shopping and interactive play experiences at the fully redesigned store. The 23,000-square-feet Toys“R”Us flagship store has undergone a complete re-imagination and redesign.
The toy store embraces a modern aesthetic with a vibrant colour palette specifically chosen to resonate with their expanding adult audience who remain young at heart. It features a newly curated assortments for kids and kidults, and elevated visual merchandising with each zone having its distinctive character and style. Kids and kidults alike can freely explore and interact with various toy innovations that cater to Millennials to Gen Zs, to Gen Alphas.
Millennials and Gen Z enthusiasts can immerse themselves in dedicated zones featuring the hottest trends, including two exclusive shops-in-shop. The first is the largest LEGO section in Southeast Asia. This section even features a 1:1.55 scale replica of a 1970 Ferrari 512 M model. The Toys “R” Us VivoCity outlet also features Singapore’s first-ever Bandai store with an extensive assortment of model kits and action figures. Head over there to marvel at a towering two-metre Gundam statue.
Visitors can also browse a wide range of Nintendo and Pokemon lifestyle products, trading cards and gaming consoles. Gen Alphas can indulge in learning-through-play experiences at the Toys R Us VivoCity store. They can explore their favourite hero figures, engaging with a diverse blaster collection, or enjoying arts and crafts in the dynamic preschool section. There are also cozy spaces for parents to unwind.
