In a city where samgyetang is no longer rare, SAM SAM SAM 삼삼삼 introduces a new way to experience Korea’s most iconic wellness dish.
Inspired by traditional Korean herbal medicine and formulated in consultation with Licensed Traditional Korean Medicine Doctors, the restaurant combines a retro Seoul dining space modelled after a 1980s Korean herbal medicine shop with Singapore’s first body-matched samgyetang experience. Built around chicken, ginseng, jujube, and carefully selected botanicals, each variation is crafted with a distinct wellness focus.
The name SAM SAM SAM (삼삼삼) draws from two meanings of the word sam: the number three, a symbol of balance in East Asian culture, and insam (인삼), the Korean word for ginseng. Together, they reflect the brand’s philosophy of nourishment, balance, and shared dining.
The Space and The Concept
Walk into SAM SAM SAM and you enter two eras of Korean history at once.
The first is a traditional Korean herbal apothecary, inspired by the atmosphere of Korean herbal medicine shops (한약방). Rows of labelled wooden medicine drawers line the walls. Ceramic vessels sit on open shelves alongside dark timber surfaces and natural materials. The atmosphere is purposeful and considered, referencing a setting where ingredients are stored, prepared, and selected with care.
The second is the graphic world of 1980s-90s Korean sports culture. Bold black-and-white photography, vintage typography, and references to an era when samgyetang was closely associated with stamina and recovery add a sense of energy and vitality to the space.
The Samgyetang: Formulated In Consultation With Licensed Traditional Korean Medicine Doctors
Each samgyetang formulation is developed in consultation with licensed Traditional Korean Medicine Doctors, with herbs and botanicals carefully selected according to the intended wellness focus of each bowl. Herbal ingredients are sourced from Korea according to these formulation specifications to ensure quality, consistency, and adherence to the original formulations.
Every ingredient is chosen with care, reflecting traditional Korean wellness principles and the distinctive character of each samgyetang variation.
Medical Advisory Team
A panel of specialists in Traditional Korean Medicine with expertise across Korean Internal Medicine, cardiovascular and neurologic medicine, neuropsychiatry, herbal medicine, and clinical research. The advisory team includes Dr. Jung Min-Hee, Dr. Leem Jung-Tae, Dr. Lee Hye Ryun, Dr. Jung Yong-Jae, and Dr. Kwon Kyung In.
The Menu
Samgyetang 삼계탕 — Ginseng Chicken Soup
At the heart of the menu is the Samgyetang, a traditional Korean herbal chicken soup served with tender chicken, rice, and side dishes. Slow-cooked with ginseng, jujube, and traditional botanicals, each variation is crafted around a distinct wellness purpose and selected menu items are available for takeaway.
Vitality Tonic 원기 삼계탕 · $29 – For: First-Timers, Daily Recovery, General Nourishment
The original Korean formula for fundamental energy, featuring tender chicken slow-cooked with Korean ginseng, jujube, and garlic. Perfect for first-timers.
Circulation Elixir 순환 기혈 삼계탕 · $29 – For: Skin Vitality, Circulation Support, Inner Balance
A light, aromatic herbal broth infused with ginseng, designed to support blood flow and inner health.
Thermal Detox 활력 신 삼계탕 · $30 – For: Warmth, Stress Recovery
A boldly spicy, purifying broth designed to dispel inner cold and revive the body.
Nourishing Perilla 들깨 보양 삼계탕 · $30 – For: Lung Health, Deep Nourishment
A rich, creamy, nutty variation featuring finely ground perilla seeds, for lung health and deep nourishment.
Immunity Black 흑마늘 삼계탕 · $32 – For: Energy Replenishment, Immunity
The most intensive variation on the menu, built around slow-aged black garlic, a popular ingredient in Korean wellness cuisine, offering a rich and robust flavour profile. Positioned for diners seeking the highest level of restorative effect.
Sharing Pot
The sharing pot menu extends SAM SAM SAM’s philosophy into one of Korea’s most cherished dining traditions: gathering around a single pot and sharing a meal together.
Korean Spicy Chicken Pot 닭볶음탕 — A Korean comfort food classic featuring tender chicken, potatoes, and vegetables simmered in a rich, spicy broth. Designed for sharing, the dish delivers bold flavours, warmth, and the communal dining experience that sits at the heart of Korean food culture.
As the meal winds down, diners can elevate the experience by ordering a side of rice to be cooked directly in the remaining pot and broth, transforming it into a spicy, crispy nurungji fried rice, a deeply satisfying final course that captures the essence of the meal.
Whole Chicken Pot with Mushrooms 버섯듬뿍 닭한마리 — A Korean sharing dish built around a whole chicken, seven varieties of assorted mushrooms, and a light yet deeply flavourful broth. Inspired by the comforting flavours of samgyetang, it offers a cleaner, more nourishing alternative to traditional hotpot.
As the final touch, diners can order a bowl of porridge to be cooked in the remaining mushroom-infused broth, creating a rich, deeply nourishing mushroom porridge, a wholesome conclusion that embodies the wellness philosophy at the heart of SAM SAM SAM.
Singapore’s First Samgyetang Concept Formulated in Consultation with Traditional Korean Medicine Doctors
Every bowl of samgyetang is formulated in consultation with licensed traditional Korean medicine doctors. This is wellness dining built on expertise, not guesswork.
Inspired by Korean Herbal Medicine
A dining concept where the menu, interior, and ordering experience are all built around the principles of Korean wellness culture.
Herbs From Korea
Herbs are sourced from Korean according to their specifications, ensuring consistency, quality, and adherence to formulation requirements in every bowl.
The Experience Begins Before You Order – Finding Your Bowl
Most restaurants present a menu and expect diners to choose. SAM SAM SAM’s menu opens with a short discovery flow, guiding diners toward the most suitable samgyetang based on how they are feeling that day.
A Space That Tells the Story Before the Meal Begins
A rare interior in Singapore that brings together a Korean herbal medicine shop and retro sports culture in one cohesive environment.
Accessible Everyday Wellness Dining
Samgyetang from $29, Kalguksu from $25, and Porridge from $21, with a Together Set at $88 for two, keeping restorative Korean dining within reach of a regular week rather than a special occasion.
Experience SAM SAM SAM
More than a samgyetang restaurant, SAM SAM SAM reimagines how Korean wellness dining can be experienced today, combining traditional herbal principles, thoughtful hospitality, and nourishing food in a format designed for modern Singapore.
