TOHO Singapore announces the opening of the first-ever A-PRICE outlet outside Japan, in Singapore’s Tanjong Pagar district. The outlet marks the debut of Singapore’s first Japanese cash-and-carry store dedicated to the food and beverage industry, offering professional-grade ingredients and kitchen essentials at highly competitive prices. The new A-PRICE Singapore outlet will provide food and beverage operators access to a wide range of essential products including cooking oils, sauces, Japonica rice, sustainably farmed seafood, fresh fruits and vegetables, and other daily kitchen staples – all backed by TOHO Group’s established sourcing and logistics network.
A‑PRICE is a brand developed by TOHO Co., Ltd, a leading wholesale food distribution group founded in 1947 and listed on The Tokyo Stock Exchange (TSE) Prime Market. The A-PRICE concept was first introduced in 1987 with its inaugural store in Nakatsu City, Oita Prefecture, Japan. Originally created as a cash‑and‑carry solution for food service operators underserved by traditional delivery models, such as eateries located outside delivery zones or businesses unable to meet minimum order quantities, A‑PRICE enabled customers to conveniently access professional‑grade ingredients without incurring higher delivery costs. Today, the brand has expanded to more than 80 outlets across Japan. Leveraging on the TOHO Group’s global sourcing capabilities, integrated warehousing, logistics support and efficient supply chains, A-PRICE combines strong purchasing power with rigorous quality control to deliver dependable products at cost-efficient prices without compromising quality.
The Singapore outlet offers some of the best-in-market prices across key kitchen essentials relied upon daily by professional kitchens. Customers will also find products from TOHO Singapore’s trusted in-house brands, including EAST BEE, S.E.A LION, Bread ’N Better and FRESHdirect, alongside responsibly sourced food options from sustainably-farmed salmon to sustainably-caught lobsters. While originally developed for professional use, A- PRICE is also open to the public to access to commercial-grade products at economical prices. Food and beverage professionals will enjoy additional savings beyond regular shelf prices, as corporate members.
Other First-Time Offerings in Singapore by A-PRICE
This is the first time toho coffee will be available outside Japan in a retail outlet as fresh brews, in whole beans, ground coffee and drip coffee packs. A long-standing core product supplied to hotels, restaurants and cafes across Japan since the 1950s. TOHO has developed extensive expertise in sourcing, blending and roasting coffee through its dedicated roastery facility located on Rokko Island in Kobe, Japan.
A-PRICE also offers freshly-baked pastries daily, including artisanal croissants and pain au chocolat, by Bread ‘N Better, a TOHO Group company.
Guided by the long‑standing corporate philosophy “to contribute to society through food,” TOHO has consistently focused on supporting food businesses and enriching dining culture through great taste with a commitment to safety, health and environment as a Trusted Food Partner. This philosophy continues to guide the operations and customer experience at the A‑PRICE outlets today.
