MORNING has opened its first physical store in New Bahru, creating a destination for specialty capsule coffee from around the world. Here, customers can explore an extensive range of coffee capsules and experience the innovative MORNING Machine. This machine allows users to create the perfect cup of coffee by calibrating temperature, pressure, and water-to-coffee ratio to their preference, with built-in barista-created recipes available.
The new store offers a unique retail experience designed to engage the community with the future of coffee. Visitors can participate in sampling sessions, workshops, and events to immerse themselves in the MORNING brand. One highlight is the immersive workshop that demonstrates how to use the Morning Machine, providing hands-on learning and a deeper appreciation for the art of coffee making.
By opening its store at 46 Kim Yam Road in the vibrant lifestyle and creative cluster of New Bahru, MORNING invites coffee enthusiasts to discover the perfect blend of innovation and flavour in every cup.