Opening its 7th outlet in Singapore, FILA KIDS, located in IMM, is a premium children’s sports fashion brand under FILA. The brand blends FILA’s elegant and dynamic Italian style with functionality, ensuring the utmost comfort and safety for children.
FILA has a total of 22 outlets across Singapore. Originating in Biella, Italy, in 1911, FILA is a global leader in sporting and lifestyle footwear and apparel. The brand embraces its esteemed Italian design heritage while consistently pushing the boundaries of contemporary performance wear. FILA’s commitment to cutting-edge technical processes and timeless European aesthetics has made it a favorite among accomplished artists and athletes worldwide.
In 1906, brothers Ettore and Giansevero Fila joined the Giuseppe Regis and Figli di Coggiola wool mill in Biella, Piedmont, Italy. In 1911, the Regis brothers withdrew from the company, and the wool mill took the name Fratelli Fila S.p.A. Fila was officially established in 1923, originally making clothing for the people of the Italian Alps, primarily underwear. In the 1970s, Fila transitioned into sportswear, gaining popularity through an endorsement deal with tennis player Björn Borg.