Sony Music Group has opened the doors of its flagship headquarters for Southeast Asia, based in Singapore, which increases its investment and cements its long-term commitment to the region.
The new office is home to SMG companies including Sony Music Entertainment (SME), Sony Music Publishing (SMP) and artist and label services company The Orchard, as well as serving as the new base for Sony Interactive Entertainment, creators of PlayStation. SMG’s new headquarters will house specialists in pan-regional marketing, data analytics, human resources, finance, digital innovation, business development, A&R, and publicity, focused on Singapore and the wider region. Establishing the regional hub in Singapore will also allow SMG to leverage the talent pool and technology ecosystem in Singapore which is known as a leading hub for innovation and creativity.
Sony Music Group is home to some of the most well-known artists and songwriters in Southeast Asia, including, Eric Chou, Sezairi, Tabitha Nauser, Gary Valenciano, Zee Avi, Dandy Hendstyo, Rhosy, Jason Chan, A-Teez, Ben&Ben and Fatin, who work hand-in-hand with a wide network of producers, songwriters and other entertainment professionals to chart the direction of the Asian music scene.