Ruby Merlot has officially opened its first-ever physical store at Bugis, transforming its online presence into a cosy lifestyle space dedicated to journaling, creativity and slowing down. Best known for its thoughtfully designed journals and bags, the new concept goes beyond retail, creating a welcoming environment where visitors can browse, reflect and connect with a growing community of stationery and journaling enthusiasts.
The store combines shopping with hands-on experiences. Alongside Ruby Merlot’s signature journals, charms and bags, visitors will also find a curated collection of vintage Polaroids, celebrating the simple joy of preserving everyday moments. The space is thoughtfully divided between a retail area and a communal journaling corner, encouraging guests to stay awhile, personalise their journals and embrace the ritual of putting pen to paper.
More than just a store, Ruby Merlot is envisioned as an ongoing creative hub, with regular junk journaling sessions, workshops and community events bringing like-minded people together. Whether you’re looking for your next favourite notebook, a meaningful gift or simply a quiet space to unwind, the new Bugis flagship offers a fresh destination where creativity and mindful living take centre stage.












