After nearly two decades in the wine industry, INFINITE CELLAR has officially opened the doors to its very first retail wine shop in Singapore. Located at One Farrer, the new boutique marks a significant milestone for the team, bringing years of expertise and passion for wine into a dedicated physical space. The opening was celebrated on 19 June alongside the launch of LONGSHOT Café & Lounge by One Farrer Hotel, introducing a new destination for wine enthusiasts in the city.
What sets INFINITE CELLAR apart is its collaboration with LONGSHOT Café & Lounge, creating a seamless wine-and-dine experience under one roof. Guests can browse and purchase bottles from the retail store to take home, or select a bottle to enjoy immediately at the adjoining café and lounge. Paired with a menu thoughtfully curated to complement the wines, the concept offers visitors a relaxed and accessible way to explore new labels and enjoy them in a welcoming setting.
The opening of INFINITE CELLAR represents more than just the launch of a retail outlet — it is the culmination of years of dedication and a longstanding commitment to Singapore’s wine community. Backed by the support of customers, partners, and friends who have accompanied the brand throughout its journey, the new store promises to be both a retail destination and a gathering place for wine lovers. Whether stopping by to discover a new bottle or simply to enjoy a glass with friends, visitors can expect a personalised and experience-driven approach to wine appreciation.










