Liverpool FC has opened a new standalone retail store at Jewel Changi Airport, marking its third location in the region and part of its expanding global retail network. Positioned within one of the world’s busiest travel hubs, the store brings the club’s retail experience to both international travellers and Singapore’s strong local fan base. The launch reflects the club’s continued momentum in growing its presence beyond the pitch.
Designed as an immersive destination, the space offers a comprehensive selection of official merchandise, including the latest kits, apparel, and accessories. Fans can explore exclusive collections alongside everyday wear and memorabilia, all curated to reflect the identity and heritage of the club. The setting within Jewel adds an accessible, high-traffic environment that naturally connects with supporters passing through the airport.
The opening also highlights Singapore’s importance as a key market for the club, with a well-established community of supporters in the region. As part of a broader global strategy, the store strengthens Liverpool FC’s direct connection with its audience, offering a physical touchpoint where fans can engage with the brand in a more tangible and immediate way.












