Popular C-beauty brand Joocyee has officially landed in Singapore with its very first international boutique, located along Orchard Road. Known for its viral makeup products that have taken social media by storm, the brand now offers beauty lovers the chance to test and experience its products in person before making a purchase. The boutique marks a milestone for Joocyee, opening just months after its Singapore debut online and in Watsons, and setting itself apart from other C-beauty heavyweights like Flower Knows, Perfect Diary, and Florasis.
Stepping into the pretty-in-pink boutique feels like entering a makeup haven. As the sister brand to Judydoll, Joocyee brings a full lineup of on-trend, versatile products designed for effortless glow-ups. Highlights include the Glazed Rouge balm gloss for dewy lips, the Multi-Purpose Cream that works as blush, eyeshadow, or lip colour, and the Jelly Highlighter Stick for a luminous shimmer. The collection is stylish yet accessible, with most items priced around $20, while larger eyeshadow palettes go up to $50.
The Orchard Road boutique isn’t just about shopping—it’s about play and discovery. Customers can try out shades on the spot, eliminating the guesswork of online buying and ensuring the perfect match. With its chic design, affordable range, and cult-favourite products, Joocyee’s Singapore flagship is set to be a go-to destination for beauty enthusiasts seeking the latest in C-beauty trends.












