A new concept featuring cat-shaped toast, Hokkaido taro pudding rolls, and more. Toast & Roll located at Jurong Point Shopping Centre, bringing a fresh selection of baked goods to the West. Toast & Roll focuses on quality, using premium ingredients like Japanese flour and French butter. While Westies can conveniently visit, others may hope for more outlets to open across Singapore in the future.
Swee Heng is a familiar name to many Singaporeans, known for its affordable buns and cakes that have been enjoyed since 1989, when it started as a small bakery in Jurong. Over the past three decades, it has expanded to more than 35 branches across various neighborhoods. With sister brands like Crolo and San.wich, Swee Heng continues to attract customers with innovative and trendy offerings. Toast & Roll specializes in simple yet delightful toast and roll cakes, elevated with carefully sourced ingredients from around the world, including fresh Taiwanese produce and local chicken-based products.
The bakery offers a range of creative and delicious options, including toast flavors like Taiwan pumpkin mochi cheese, salted egg and yam with mochi, and pandan kaya with peanut butter. Cute multigrain toasts in animal shapes, such as the Cutie Cat and Happy Bunny, are perfect for those who enjoy playful designs. The roll cakes include fluffy choices like the Hokkaido Taro pudding roll and Hokkaido mix fruits roll. Beyond toast and rolls, customers can also indulge in other baked goods, such as lemon-glazed pound cake, cream cheese walnut macaroon, and a petite four-inch strawberry shortcake that suits small celebrations.
