r y e’s flagship store at New Bahru embodies its ethos of contemporary, well-crafted everyday staples for women. It unveils a visionary interior concept, transforming the space into a sanctuary of carefully curated fashion, art, and objects.
r y e is a Singapore-based womenswear label that offers transitional capsule collections of pared-down and timeless pieces. With a philosophy of less-is-more, the brand aims to liberate and inspire women through its designs.
Reflecting the essence of living fully in the present moment, r y e encourages customers to slow down and nourish their senses. The journey of mindful fashion begins here at r y e’s flagship store in New Bahru.