Hafary House is redefining the showroom experience by merging premium materials with thoughtful design to inspire homeowners and industry professionals alike. Hafary, a leading materials supplier, has unveiled its latest venture—a multi-zonal showroom in Lavender that extends beyond tiles and surfaces to include luxury bathroom fittings. Taking inspiration from high-end retail brands that create immersive flagship stores, Hafary’s director, Eric Low, has positioned Hafary House as a premier destination for home design solutions.
Officially launched on January 11, 2025, Hafary House spans 15,000 square feet across two floors within 161 Lavender Street, a heritage building composed of 11 adjoining conservation shophouses. Hafary acquired the property in July 2022 for $71.28 million and invested $3 million to transform it into a dynamic sales gallery. Designed to be engaging and interactive, the showroom highlights Hafary’s extensive range of over 9,400 porcelain tiles, nearly 650 varieties of natural stones—including precious stones like amethyst and jasper—and more than 100 styles of countertops.
Beyond tiles and surfacing materials, Hafary House showcases its affiliated businesses, including Wood Culture, which offers over 50 varieties of solid wood and 150 categories of engineered wood and vinyl. The showroom also features Ecoclay, an innovative wall paneling material that creates diverse textures. Marking a new milestone, Hafary has introduced Hafary Bathroom, a collection of premium sanitary ware from European brands like Zucchetti and Bernstein, along with its in-house brand, Klopfen. The showroom provides customers with a one-stop experience, allowing them to visualize cohesive design choices for their homes.
Hafary House is situated within the Jalan Besar Conservation Area, a district known for its industrial heritage. The site was originally home to the Lee Rubber Company, founded by Singaporean philanthropist Lee Kong Chian. The Art Deco-style shophouses, built in 1930, underwent restoration in the 1990s, earning a URA Architectural Heritage Award in 1995. Hafary has since undertaken extensive refurbishments while maintaining the building’s historical charm. The first floor now houses F&B and commercial spaces, while the upper floors feature co-living accommodations managed by The Assembly Place.
To craft a space that blends heritage with modern design, Hafary collaborated with Farm, a multidisciplinary studio specializing in branding and spatial design. Farm’s approach demonstrates the versatility of tiles, integrating them into various elements throughout the gallery—from sandblasted tiles forming a textured entrance wall to stacked tiles showcasing their side profiles in the reception area. These design choices inspire visitors to envision innovative ways to incorporate Hafary’s materials into their own spaces. The showroom is designed to resemble a home, with different sections dedicated to living and dining areas, outdoor spaces, kitchens, and bathrooms, each styled to cater to various lifestyles.
With a 45-year legacy, Hafary has grown from a single shophouse in Balestier to a market leader with a 50% to 60% share in the general consumer market. The company operates three other showrooms in Singapore, including Hafary Gallery, a 40,000-square-foot flagship store in Paya Lebar. As demand for high-end materials continues to rise, particularly among luxury homeowners, Hafary remains at the forefront of the industry. Its exclusive partnership with Antolini, a renowned Italian brand specializing in premium natural stones, further cements its position as a key player in the market. Eric Low, also the co-founder and deputy CEO of Oxley Holdings, sees continued opportunities for growth, both in the property and home materials sectors, as Singapore’s real estate market regains momentum.
