Bacha Coffee further extends its travel retail presence at Changi airport with a new outlet at Terminal 4. The latest addition to Bacha Coffee’s rapidly growing list of boutiques globally is the brand’s fourth location in one of the world’s busiest airports.
Heritage Moroccan marque Bacha Coffee, a V3 Gourmet brand, continues to expand its presence around the world this year unveiling its fourth coffee boutique at Singapore Changi Airport alone. The over 2,000 square feet new retail and takeaway concept at Terminal 4 — the bustling airport’s newest terminal — serves passengers on major airlines from all over Asia. A grand 10 metre high archway intricately embellished with the iconic Bacha Coffee motif frames the visually stunning store. Inside, the geometrically shaped interior is adorned with exquisite works of art. Brilliant signature amber-toned canisters filled to the brim with 100% Arabica coffees from all corners of the globe line the walls.
“As the world reopens, part of our expansion strategy shifts towards enhancing the travel retail component of Bacha Coffee’s customer touchpoints globally,” says Taha Bouqdib, President & CEO of V3 Gourmet. “This dovetails into the brand’s holistic customer journey which seamlessly flows between brick-and-mortar and online experiences — an ecosystem which includes retail boutiques, dine-in coffee rooms, takeaway concepts and eCommerce.”
“Here in Singapore, the number of passengers passing through Changi Airport have already bounced back to near pre-pandemic levels. The travel retail boutique and takeaway experience at Terminal 4 is an important element of Bacha Coffee’s international expansion as it serves passengers travelling to and from Hong Kong and South Korea, two significant markets for our brand. Our four locations at this airport offer the added opportunity for customers to make purchases or enjoy a takeaway while waiting for their flight, offering that uplifting moment of transition to every traveller’s day whenever and wherever they search for us.”
The Coffee Boutique & Takeaway provides passengers with the opportunity to explore Bacha Coffee’s complete collection of over 200 fine coffees, as well as its beautiful coffee gift boxes and timeless accessories. In addition, the legendary coffee brand’s encyclopaedic range of coffees are also available hot or iced for takeaway along with selected pastries, signature filled sweet croissants, savoury croissants, coffee cakes, kouglof and brioche. A thoughtfully conceived counter at the base of the magnificent mirrored pillar within this new location makes it comfortable for travellers to rest their takeaway orders for a moment while they await their next destination.
