Singapore’s largest Wilson 360 Concept Store has opened its doors at Jewel Changi Airport (#02-216), offering a premium destination for sports enthusiasts. Shoppers can explore a curated selection of high-performance equipment and stylish sportswear, all housed within a sleek and immersive retail space. This new store brings the brand’s legacy of athletic innovation directly to the heart of one of Singapore’s most iconic shopping destinations.
Founded in 1914 in Chicago, Wilson Sporting Goods Co. is a globally recognised leader in sports equipment, apparel, and accessories. Its portfolio includes the iconic Wilson brand, along with ATEC, DeMarini, EvoShield, Louisville Slugger, and exclusive distribution of Luxilon. Over the decades, Wilson has built a reputation for excellence across sports such as tennis, padel, basketball, and pickleball—providing professional-grade gear trusted by athletes worldwide.
Driven by more than a century of innovation and athlete insights, Wilson continues to develop cutting-edge equipment and apparel that empower players at every level to perform at their best. As part of the Amer Sports family, the brand is committed to elevating the sporting experience through thoughtful design and technological advancement. The new concept store at Jewel is a celebration of this mission—inviting customers to engage with the brand’s heritage while experiencing the future of sport retail.












