Vivino, the world’s largest online wine marketplace, is set to open its first flagship store in Singapore in September at Raffles City Shopping Centre. Known globally as the most downloaded wine app with 65 million users, Vivino is taking a step into the brick-and-mortar world with this 2,000-square-foot store. The store will feature over 100 wine labels, all rated over four stars on Vivino’s platform, with prices starting at an accessible range. The selection also includes rare and limited-edition wines, some of which will be making their debut in Singapore.
To enhance the shopping experience, the flagship store will have “Vivino Recommends” kiosks that offer personalized wine suggestions. These recommendations will be driven by crowd-sourced data and tailored to individual preferences, making it a great tool for both newcomers to the wine world and seasoned connoisseurs looking to discover new favorites. Additionally, the store will feature an open-concept Vivino Wine Bar, offering wines by the glass from a rotating selection of labels, along with tapas for perfect wine pairings.
Beyond being just a retail space, Vivino’s flagship store aims to be a hub for wine lovers to connect. The store will host year-round activities and events, although specific details are yet to be announced.