Victoria’s Secret has undergone a stunning transformation with the unveiling of its new flagship boutique at Ion Orchard, heralding a fresh era for the iconic lingerie brand. Departing from its traditional nightclub-esque aesthetic, the revamped space exudes warmth and inclusivity, boasting soft lighting, diverse mannequins, and inviting fitting rooms.
Dubbed the “Store of the Future,” this updated boutique aims to inspire women with a diverse array of products and experiences that uplift and champion them. Spearheaded by Mr. Greg Unis, brand president of Victoria’s Secret & Co., the makeover signifies a bold shift towards greater inclusivity and empowerment.
Step inside to discover an expansive selection of collections, ranging from sleepwear and loungewear to athleisure, alongside body-care products and fine fragrances. Catering to a wider range of body types and needs, Victoria’s Secret now offers bra sizes from 32A to 38DDD, including specialized options like nursing and mastectomy bras introduced in 2021 to support breast cancer survivors.
Embracing diversity further, the brand has expanded its apparel sizing up to XXL, a significant departure from its previous limitations. Adding to the personalized shopping experience, Fragrance Fit Experts are on hand at the beauty and fragrance bar to offer tailored recommendations from an array of scents and mists. While the gender-neutral apparel and technologically-assisted fitting rooms introduced in the US are not yet available in Singapore, the new Victoria’s Secret Store of the Future promises an inclusive and uplifting shopping experience at B2-28, Ion Orchard, 2 Orchard Turn.