Fans of iconic Italian footwear brand Superga can rejoice because a new flagship store has just opened! Having moved from its original location at Wheelock Place, Superga now boasts its most expansive store to date. Thanks to the additional room, we can expect monthly activations by the brand for community building. Brb, we’re heading out to get a new pair of sneakers for ourselves this weekend.
It’s hard to believe that Superga is well over 100 years old. Under the care and attention of Walter Martiny in 1911, the Superga factory began to produce shoes with vulcanized rubber soles. It was here, in Turin, Italy, the Classic Superga 2750 heritage style was born.
After closing during the war, the Superga factory reopened with a mission to bring high quality footwear to the people of Italy. The 2750 became established as the people’s shoe of Italy, and Superga increased its product line with technical sport shoes, rubber rain boots and a growing range of colours and styles.
The 2750 shoe has been an icon since the very beginning and has inspired flatforms and mid tops, been transformed for all weathers, and has collaborated with top names to bring you fresh new designs. Taking you from the city to the beach, from the office to the bar, or from the high street to the park, the easy, comfortable Superga shoe has no boundaries.
