Jurong Point will soon be home to Daiso’s minimalist lifestyle brand, Standard Products. Singapore is the only country outside Japan to have this new brand.
Standard Products has everything from everyday items, which ranges from stationery to tableware. Unlike Daiso’s usual 100-yen (S$2.00) stores here in Singapore, Standard Products sells most of its items from 300 yen ($3.20) onwards up to 1,000 yen ($10.70), and is more along the lines of a Muji or Ikea, with the design focus placed on stylish, no-frills simplicity.