Sony Store One Holland Village is the tech brand’s newest retail store in Singapore, with this outlet offering a unique, curated experience for both Sony fans and new consumers.
Sony Store One Holland Village has a dedicated home entertainment area, allowing visitors to get an actual feel of their TVs in a home setup. The space has been designed to look like a typical living room, with a cosy couch for you to relax and experience what the TV is like in a living space. But there’s more to the home entertainment area. Visitors can book a private appointment with the Sony Store to really see what the BRAVIA TV is all about. The hour session lets you pick out what TV model you want to experience and bring your own media to test out the TV with. A Sony representative will accompany the session to help explain and guide visitors through the features.
The private session doesn’t just apply to TVs. For those looking to upgrade their audio setup, Sony Store One Holland Village also lets visitors try out their range of home theatre and soundbar systems.
Similarly, for camera enthusiasts, the best way to know if you will love a camera is if you get to try it out, and this Sony Store allows you to do so! Sony’s line of camera systems is neatly arranged for viewing within the store — from the popular Alpha 7 IV to the latest Alpha 7C II, all of which can be found here. The same goes for its G Master Lenses, which have a dedicated display area for visitors to see up close. While the cameras sit on the display tables, you can check the drawers underneath to see accessories for the specific systems you can play around with.
But rather than trying your hand with the cameras and accessories at the store, why not use them outside? As for its TVs, Sony Store One Holland Village encourages a “test before purchase” concept for its cameras, letting consumers borrow its devices for 2 hours to test them out before they decide on purchasing. And the 2-hour loan period extends to the lenses as well!
The store will offer curated monthly workshops that are open to the community. These include photo walks, where people can capture their favourite Holland Village locations through the lens of a Sony camera.
Sony will also share selected photography masterpieces captured by customers through their BRAVIA TV, which can be seen by anybody roaming the mall. It all adds to the community experience when visiting the space.