Homegrown artisanal jewellery brand, SOAMI, has launched its flagship store at Raffles City. SOAMI is the brainchild of Singaporean designer, Mindy Aletheia Chow, 29, whose mission is to encourage intentional living and boldness through engravable reminders on her range of handcrafted jewellery.
Housed in an intimate space of 387.5 sq ft, the store is located on the third level of the popular downtown shopping mall. Designed by creative and branding agency, Parable Studio, the store’s unique foyer entrance and brand wall stand out from its nearby neighbours with its arched entrance, textured pillars and teal-tiled flooring. Its open concept, cosy home-like setting and glass side panel display create a seamless shopping experience for its customers.
SOAMI seeks to empower people to gift words of life that would bring comfort and joy to others. SOAMI uses the finest quality of materials, and work with stainless steel, gold vermeil, and solid gold. SOAMI carries a range of rings, cuffs, bangles, bracelets and pendants that allows for engraving a name, a memory or a seasonal reminder. Other items in its jewellery collection include earrings and chains (for masks). All items are packaged in a ready-to-gift SOAMI box and beautifully sealed with an English ribbon. SOAMI inspires kindness and grace into the way we think, give, live and love.
SOAMI is located at 252 North Bridge Road, Raffles City, #03-27, Singapore 179103. The full collection can also be purchased online.
SOAMI’s jewellery collection ranges from S$89 to S$188. Prices for the bespoke series start from S$850.
