Sephora, the world’s leading omni-channel prestige beauty retailer, is delighted to announce the grand reopening of its store at a brand-new location in VivoCity, Singapore’s largest retail and lifestyle destination. Boasting an inviting atmosphere and a spacious layout, Sephora welcomes all beauty enthusiasts to explore a greater array of cosmetics, skincare, fragrances, haircare, and more in a fresh new setting.
At an expansive 627 square meters, the revamped Sephora store is bigger than its previous premise and located right at the heart of the mall. Staffed with talented beauty advisors and innovative beauty tech and tools, the redesigned store aims to blend the physical and digital consumer journey into a seamless omni-channel retail experience.
“We are thrilled to reopen our doors at VivoCity with a fresh new look that reflects the vibrant energy of Sephora,” shares Lutz Ackermann, Country General Manager at Sephora Singapore. “We are constantly challenging ourselves to elevate our beauty retail experience to reflect evolving consumer desires.”
In addition to all the bestsellers beauty lovers have come to expect, the new Sephora VivoCity store proudly introduces 32 new brands to its shelves, including cult favourites Kosas, Makeup by Mario, KraveBeauty, and Straand. Takami, a Japanese skincare brand known for its transformative skin renewal treatments, will also be exclusively available for the first time in Singapore, debuting at Sephora VivoCity.
Sephora VivoCity will also feature an engaging atrium space just outside the store. This vibrant area will showcase dynamic brand activations alongside Sephora’s animations, providing an immersive experience that extends beyond the store and into the mall, creating a truly memorable visit for all customers.