Rituals’ new store at Jem Singapore has recently opened, captivating visitors with stylish and eye-catching roaming billboards. In collaboration with Studio 155 Singapore, Rituals created an immersive gateway to exclusive rewards and a sensory experience for their launch. Originating from Amsterdam, Rituals is a luxury beauty brand focused on sustainability and personal well-being. The “All About You” concept at their third Singapore store encourages consumers to find joy in everyday moments, offering a range of products from home care to body care.
Inside the store, consumers enjoyed a relaxing and multi-sensory experience centered around Rituals’ nourishing key ingredients. Activities included a scent-focused challenge, a Spin-The-Wheel game, and complimentary refreshments themed around wellness. These engaging experiences allowed customers to explore the diverse product range and understand their benefits in a fun and educational way. Rituals draws inspiration from Asian cultural wisdom and traditions, infusing their products with luxurious, yet affordable, home and body care solutions.
Rituals’ signature fragrances, crafted by top perfumers, are designed to enhance relaxation and well-being. Their collection, inspired by ancient traditions, offers a variety of luxurious yet affordable cosmetics for both home and body. Whether purchasing a gift for oneself or others, choosing from Rituals’ collection ensures a thoughtful present that promotes finding happiness in the smallest things. Rituals believes in creating meaningful moments through these unique experiences, enriching lives with their carefully curated products.