Moleskine, the iconic Italian notebook brand, continues to thrive in a digital age where screens dominate. Despite the rise of laptops, tablets, and smartphones, the global stationery and supplies market remains strong—projected to reach US$186.19 billion (S$245 billion) by 2030. According to research firm Mordor Intelligence, the Asia-Pacific region is expected to be the fastest-growing market within this segment. Moleskine is well-positioned to ride this wave, especially in Singapore, where demand for its products remains robust.
The brand has opened a boutique store recently at Basement One of Takashimaya Shopping Centre, adding to its existing Paragon outlet, with a third store set to open in Tanglin Mall this June. Moleskine’s products are also available through retail partners such as Kinokuniya and WHSmith outlets, including those at Changi Airport. According to CEO Christophe Archaimbault, the classic Moleskine notebook remains the brand’s bestseller in the region. He shared that the brand enjoys strong support from a mix of local, regional, and international customers, and described the reception in Singapore as “incredibly heartening.”
Founded in 1997, Moleskine has built a loyal global following with its signature features: rounded corners, elastic closure, and ribbon bookmark—all inspired by the legendary notebooks once used by creative icons like Van Gogh, Picasso, and Hemingway. Over time, the brand has evolved to include sustainably sourced paper, a range of new formats, textures, and bindings. While the company has faced occasional feedback regarding paper quality, Archaimbault noted that Moleskine actively monitors user input and continuously refines its production processes to maintain its standards of craftsmanship.
