Global lifestyle brand MINISO celebrated the opening of its fully refurbished VivoCity Mall store – reopening as the brand’s very first IP Collection Store in the country. The revamped store, which features MINISO’s new upgraded store format, brings a splash of color and a vibrant shopping experience to Singapore’s largest mall with a new storefront, bold interior, and a huge range of MINISO’s trendy IP products.
MINISO’s VivoCity Mall store is the brand’s largest store in Singapore. The store also has the largest number of IP product zones in the country, with 8 distinctive IP zones showcasing MINISO’s collaborations with some of the world’s biggest IP owners, including Disney, Snoopy, Care Bears and many more. The Barbie IP zone was of particular interest to shoppers on the store’s reopening day, as the collaboration made its much-anticipated debut in Singapore.
MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO’s wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand “MINISO” as a globally recognized retail brand and established a massive store network worldwide.
