Miniso has unveiled its largest flagship store in Singapore, Miniso Land, located at Basement 1 of PLQ Mall in Paya Lebar. This marks the second of its kind, following the inaugural Miniso Land in Shanghai, China. Spanning 600 square meters, the store offers an immersive shopping experience, drawing visitors with its expansive layout and innovative design. Officially opened, it has quickly become a highlight of Singapore’s retail scene.
The flagship store features over 4,000 products organized into six distinct zones, catering to diverse interests and needs. Shoppers can explore a variety of categories, including snacks, beauty products, blind boxes, and exclusive merchandise. The themed zones—Snack Zone, KandyLand, Trendy Blind Box Zone, Beauty Zone, IP Collection Zone, and Harry Potter Zone—ensure a seamless and engaging browsing experience by grouping items into dedicated sections for convenience.
Designed to go beyond retail, Miniso Land combines functionality with entertainment, creating a unique destination for all types of shoppers. The store’s vibrant atmosphere and wide-ranging offerings make it more than just a place to shop—it’s a curated experience that reflects Miniso’s commitment to innovation and accessibility. Whether seeking essentials or quirky finds, visitors can enjoy an exciting new addition to Singapore’s shopping landscape.