Lotte Mart Express continues its expansion in Singapore with the opening of its second outlet at JEM, following the debut of its VivoCity store earlier this year. Adopting the same store-within-a-store concept inside FairPrice Xtra, the new Jurong outpost allows shoppers to seamlessly blend everyday grocery runs with a focused dive into Korean food culture.
Inside, more than 800 Korean products line the shelves, including a wide selection of store-exclusive items and new launches not yet available elsewhere in Singapore. Shoppers will find private-label ranges such as Yorihada, known for its premium Korean meal solutions, alongside Good Today’s crowd-pleasing snacks and ready-to-drink beverages, offering an easy entry point into contemporary Korean pantry staples.
Beyond retail, the experience leans into interactivity and street-food nostalgia. Yorihada Kitchen serves freshly prepared Korean snacks and desserts, while a DIY ramyeon bar invites diners to pick, cook, and enjoy instant noodles on the spot. Adding a playful cultural touch, interactive zones such as an AI photo booth let visitors see themselves dressed in traditional hanbok, rounding out Lotte Mart Express JEM as more than just a supermarket stop—it’s a compact, immersive slice of Korean everyday culture.












