Lindt & Sprüngli has unveiled its first travel retail Lindt Boutique in the Asia Pacific region at Singapore’s Changi Airport Terminal 1, in partnership with FNA Group. Strategically located at one of the world’s busiest travel hubs, the boutique introduces a premium chocolate experience to a global audience, with a particular focus on the growing number of Chinese travellers frequenting the terminal. The boutique offers a curated range of exclusive products, including the Lindor Pick & Mix—featuring flavours like Pistachio and Salted Caramel not found elsewhere in the region—as well as the Premium Wafer Selection and the Asia Pacific debut of the Lindt Dubai Style Chocolate.
Adding a local touch, the Lindt Boutique integrates a strong Sense of Place with uniquely Singaporean offerings. The Destination Singapore collection, exclusive to the boutique, features gift-worthy packaging that celebrates the nation’s culture. A destination-themed gondola display featuring the Merlion further enhances the local flair, creating a sense of immersion for visitors. This thoughtful integration of global luxury and local influence makes the boutique a standout destination for chocolate lovers and gift shoppers alike.
The boutique’s launch was marked by an exclusive opening event attended by senior leaders from Lindt Global Travel Retail, FNA Group, Changi Airport, the Swiss Ambassador to Singapore, as well as local media and influencers. Early visitors were treated to gifts, including a limited-edition Lindt Tote Bag with every SGD100 purchase. Peter Zehnder, Head of Global Travel Retail at Lindt & Sprüngli, described the boutique as a “bold vision” for redefining the premium chocolate category in travel retail. Pamela Loo-Song, Deputy Group CEO of FNA Group International, echoed this sentiment, highlighting the partnership as a “best-in-class” experience for global travellers.
Source: DFNI Frontier & Shout SG


