Leica unveils its new flagship boutique at South Beach Center, marking a significant milestone in its century-long legacy. As part of its 100-year celebration, this new store stands as the largest Leica boutique in Southeast Asia. More than just a retail space, it offers an immersive experience, combining Leica cameras, optics, and watches with a dedicated photographer print exhibition area and a café. The boutique is housed in a historically significant building that once served as the armoury of the former Beach Road Camp, a military site built in the 1930s, now transformed into a conserved multi-use commercial space.
Designed to offer more than just products, the boutique features a thoughtfully curated gallery space, seamlessly integrated around a VIP room where Leica watches are displayed. This intimate setting also serves as a mini-theater, showcasing the Leica Cine projection system. As visitors explore the space, they will also discover the Leica Café, providing a welcoming retreat to enjoy a curated selection of refreshments in an inspiring environment.
The South Beach flagship store carries Leica’s full range of cameras and sport optics, while also offering exclusive services, including Leica camera rentals, Leica Galerie exhibitions, Café Leitz, and Akademie classes. With a team of knowledgeable staff providing expert guidance, the boutique reflects Leica’s commitment to blending innovation with heritage. Set in a beautifully restored colonial building, it embodies a seamless fusion of historical charm and contemporary design, making it a must-visit destination for photography enthusiasts and Leica aficionados alike.


