Hunter Boots has arrived in Singapore, marking its first store opening in Southeast Asia. Known for its practical and forward-thinking designs, Hunter has expanded its collection from footwear to include outerwear, bags, and accessories. Each piece is meticulously crafted to suit both rural and urban settings, seamlessly blending function with style. Visit the store at #01-26/28 Plaza Singapura to discover your style with Hunter, the epitome of British craftsmanship and innovation since 1856.
In addition to opening its first physical store in Singapore, Hunter has launched official websites for Singapore and Malaysia through a partnership with Baozun. This expansion reflects Hunter’s commitment to growth in the region, offering local consumers a range of meticulously designed, function-driven pieces for both city streets and the great outdoors. The new store and online presence aim to enhance the shopping experience by providing elegant and practical options for any adventure.
The opening of the Singapore store is a strategic move to reshape conventional perceptions of Hunter’s products and explore collaborative possibilities in Southeast Asia. Wesley Chu, president of Authentic Brands Group Asia Pacific, emphasized the importance of this expansion for potential partnerships. Vincent Qiu, founder, chairman, and CEO of Baozun, highlighted the role of technology, data-driven products, and refined operations in delivering diversified and personalized shopping experiences. Last August, Authentic Brands Group sold a 51 percent stake in Hunter to Baozun to further grow the brand in Greater China and Southeast Asia.