HOKA®, a division of Deckers Brands (NYSE: DECK), announces the brand’s first official and physical outlet in Singapore at ION Orchard. Leading up to this milestone in Singapore, HOKA has been a leader and disruptor in the running and performance shoes industry through their fearless innovation.
“We have been experiencing strong demand for HOKA in Singapore in the past few years, with an increased interest in running. We are very excited to announce the first official HOKA store in an effort to ramp up our presence in the region and offer the running community a space where they can interact with our running advisors” said Prasanna Bhaskar, General Manager, Sr. Director APAC Distribution, Ecommerce (HOKA).
HOKA was born in the French Alps out of the idea to solve the universal running problem – maintaining the momentum from stride to stride. From the first pair HOKA, it pushed the boundaries of what’s humanly possible. When the answers did not exist, HOKA created an entirely new way of thinking with a simple dream to make people feel like they can – not just run but fly down the trails. Innovation has always been at the heart of the HOKA Brand. It has forever changed the industry, bringing joyful performance to every kind of mover, everywhere.
As a subsidiary of MAP Active, HOKA’s first physical store opening is an exciting occasion for both the brand and MAP Active. “MAP Active is honored and excited to bring the first HOKA conceptstore in Singapore, especially asit isthe first one in Southeast Asia to adopt the latest HOKA concept. Thisshowcases our commitment and passion to grow HOKA and establish the brand as the leader in sports innovation in Singapore.”, said Jeff Tan, General Manager of MAP Active Singapore and Malaysia.
HOKA’s store designs lean on the idea of landscapes as artificial components that ties back to its birthplace on the Mont Blanc, echoing the brand’s messages of freedom and exploration.
Natural and urban landscapes in the form of mountain profiles, rock-shaped seating, asphalt and trail demo moments all become fundamental elements curated to inspire customers to move and explore the outdoors with HOKA.
Located at B4 of the heart of the bustling shopping district, the new ION Orchard store will showcase HOKA’s full range of footwear from every day walking to running footwear, to lifestyle and the outdoors, so any shopper can experience the joy of moving with the HOKA products.
As the first brand store in Singapore, it is equipped with the latest technology of 3D foot scanner – SafeSize to recommend the best fit and products for any consumer visiting the store. Harnessing the power of Artificial Intelligence and machine learning, SafeSize proprietary technology provides a highly accurate and personalised HOKA shoe recommendation. This elevates the consumer’s journey in our HOKA brand store by reducing product returns and contributing towards a sustainable future.