Soon to open in Suntec City, Hedgren is a brand inspired by Xavier Kegels’ beloved grandmother, Elisabeth Hedgren. Her down-to-earth nature, open-minded spirit, and passion for intuitive design are qualities that have been woven into the brand’s identity. Founded in 1993, Hedgren began with a simple philosophy: to create bags that meet the functional needs of everyday life while also looking stylish.
Over the years, Hedgren has come to understand that functionality is not merely about the number of compartments, pockets, or zippers a bag contains. Instead, it is defined by the user’s experience with the bag.