Gentle Monster Marina Bay Sands – A Duplex Flagship of Art and Innovation
Gentle Monster has unveiled its renewed flagship at Marina Bay Sands, marking a bold new chapter for the South Korean luxury eyewear brand in Singapore. Now housed in a larger, immersive duplex space, the store offers an evolved retail journey that blends cutting-edge design with conceptual artistry. Guests are greeted by the Giant Head Kinetic Object, an arresting installation by the Gentle Monster Robotics Lab, where three sculptural heads move in perpetual motion, subtly shifting in expression to explore themes of thought and emotion.
The reopening on 1 August 2025 was celebrated with an exclusive event attended by Korean celebrity Kim Min-Gyu, alongside media, fashion insiders, and cultural tastemakers. The Marina Bay Sands flagship showcases Gentle Monster’s signature “weird beauty” aesthetic, presenting its avant-garde eyewear collections in a setting that challenges the norms of retail design. Each corner of the duplex invites discovery, blending fashion and art into a seamless, multi-sensory experience.
Founded in 2011 by Hankook Kim, Gentle Monster has become a global name for its futuristic, minimalist frames and innovative store concepts. With over 40 flagships worldwide, the brand is celebrated for turning eyewear shopping into an art experience, often collaborating with designers and artists to create limited-edition pieces. The Marina Bay Sands flagship embodies this spirit—an ambitious blend of craft, creativity, and spectacle.












