Furnishing a home today is as much about self-expression as it is about function, and for those who enjoy collecting objects with personality and a story behind them, Frikin Guds is one to note. Tucked away in Golden Mile Tower, this cosy new multi-label lifestyle boutique champions independent labels and small-scale makers from around the region.
Step inside and you’re met with a joyful mix of colours, textures, and materials. The shelves are a carefully curated “beautiful mess” of finds, ranging from Japanese glassware and woven coasters from Thailand to trinkets by Singaporean crafters. Highlights include Thailand-based Sardine, known for its playful “homeware and nonsense things” in bright hues; local small-batch fragrance label From Yesterday, which creates scents inspired by memories; and Malaysia’s Sad Studio, offering minimalist 3D-printed vases and lamps that are simple yet quietly striking.
The selection extends to woven accessories, jewellery, tote bags, and other small design-led objects, some of which are rare or one-of-a-kind. With its compact footprint, Frikin Guds leans into fun-sized pieces that are easy to live with—especially appealing for those in smaller HDB homes—while still adding plenty of character to everyday spaces.












