The Eurokars Group has officially opened its new flagship Eurokars Centre, located at 11 Kung Chong Road, and the $106 million eight-storey flagship building will serve as the group’s headquarters for the region.
Nestled within the new Eurokars Centre is Asia-Pacific’s largest Rolls-Royce showroom, as well as the first BMW Eurokars Experience Centre in Singapore. The building has dedicated workshops for Eurokars’ supercar brands in Singapore, Pagani and McLaren, as well as servicing facilities for BMW and Rolls-Royce, along with Eurokars’ management offices. The Rolls-Royce showroom occupies the first floor of the centre, and has been designed to reflect the visual identity of the brand. Visitors are greeted by the entrance which is modelled after Rolls-Royce’s famous Pantheon grille, topped by the iconic Spirit of Ecstasy above.
Inside, the showroom features various corners that are designed to make customers feel relaxed, engaged and inspired. The Cabinet of Curiosities is a section that’s filled with luxury items and iconic books, available for visitors to peruse and invoke creativity and ideas. Towards the back of the showroom is the Speakeasy bar, which offers a secluded area for clients to socialise and relax.
However, the highlight of the showroom is the Rolls-Royce Atelier, a private room featuring samples of material finishes, wood veneers, leather and embroidery threads, among others, to help clients visualise and configure their ideal Rolls-Royce model. Their desired specifications can also be envisioned digitally using modern virtual reality technology.