Australia’s largest menswear retailer, CONNOR, is making its Southeast Asian debut with the opening of its first store at Bugis+ this October. The launch marks the beginning of CONNOR’s expansion into Asia, bringing its purpose of providing “seriously good value” menswear, while also showcasing on-trend styling, reliable quality and versatile designs to Singaporean customers
Founded in 2006 and headquartered in Sydney Australia, CONNOR has grown into a well known household brand with 189 stores across Australia and 16 stores in New Zealand. Known for its accessibility, great value fashion, dependable service, and wide product range, CONNOR has built a reputation as the go-to one-stop retailer for men seeking everyday confidence and style – whether at work, play, or for special occasions – with a blend of affordability, modern style and quality. Shoppers can find trend-led pieces that uplift everyday dressing beyond the basics.
“Singapore is a market where men are increasingly looking for accessible, versatile clothing that can move from the office to social settings without complication. That is where CONNOR sees a real opportunity,” said Shannon Whelan, Head of CONNOR Southeast Asia. “Launching in Singapore is more than a milestone, it marks the beginning of a new chapter for us to show how menswear can deliver value, quality and affordability. Our Bugis+ store will not only debut a concept design made for Singapore, but serve as a launchpad for CONNOR’s expansion across Southeast Asia.”
Designed to suit Singapore’s warmer weather, shoppers can expect CONNOR’s full product range in-store, including:
● Smart suiting: Suits and formal wear that balance style and affordability, with two-piece suits starting from S$239.99.
● Wardrobe essentials: Everyday basics designed for comfort and versatility, with T-shirts starting from S$24.99, and bottoms starting from S$69.99.
● Seasonal styles: Contemporary fashion for men who want to stay on-trend.
● Shoes & accessories: Head-to-toe looks made easy. Accessories starting at S$9.99, and shoes from S$69.99.
Staying true to its customer-first ethos, customers can enjoy fittings and alteration services, as well as 365-day free returns and exchanges in-store for a fuss-free, seamless shopping experience.
Grand Opening at Bugis+ on 10 October 2025
CONNOR is pulling out all the stops for its Singapore debut, creating a full day of launch experiences to welcome Singaporeans through its new doors. From 12.00pm on 10 October, the first 100 people in the queue at the Bugis+ store can redeem a free item of their choice worth up to S$50 to kickstart their CONNOR wardrobe, as part of the brand’s social media campaign. Full details available on CONNOR Asia’s Instagram (@connorasia_).
Adding a playful twist to the launch, CONNOR’s in-store claw machine will let customers test their skills to win discounts and other surprises, keeping the excitement going all day.
CONNOR is also on the lookout for Singaporeans to become the Faces of CONNOR. Shoppers can style their best CONNOR look on launch day, snap a photo, and upload it to Instagram using the official brand hashtags. Three winners will be featured in CONNOR’s social media campaigns, enjoy an exclusive ambassadorship experience, and receive a S$1,000 CONNOR Wardrobe each, making it an unmissable opportunity for fashion enthusiasts.
For those who were unable to join the launch day celebrations, there’s still plenty to look forward to. In conjunction with the opening of its first store in Asia, CONNOR will be introducing exciting flash sales in-store from 11 October to 12 October.
● 12 – 2PM Lunch Time Treat: From the boardroom to wedding celebrations, CONNOR’s got a suit for every occasion. Free shoes worth up to S$89.99 with any suit combo.
● 2PM – 4PM Student Special: Stay sharp and comfortable from lecture halls to after-school hangouts. Flash your student ID for 20% off any shirt-and-shorts combo.
● 4PM – 6PM Happy Hour: Enjoy 20% off any short sleeve shirts. perfect everyday essentials to take you from the office desk to after-work drinks.
● 6PM – 8PM Buddy Hour: Two is better than one. Grab your crew and enjoy 20% off when you buy 2 or more shorts.
CONNOR invites Singapore to join the launch celebration at Bugis+ and be among the first to experience fashion made for every guy, every day, every time.












