Beloved homegrown brand Charles & Keith is marking a new milestone with the opening of its third-ever global flagship store at Jewel Changi Airport. This is the brand’s first flagship in its home city, and the store’s design pays homage to Singapore’s unique identity. The concept blends elements of traditional architecture, lush greenery, and urban sophistication, creating a distinctive retail experience that reflects the essence of the little red dot.
Inspired by the courtyards of old shophouses and the verdant landscapes that define Singapore, the store’s design is also a testament to Charles & Keith’s commitment to sustainability. The island displays are crafted from custom recycled materials, taking inspiration from the city’s garden scapes. These eco-conscious centerpieces beautifully showcase the brand’s latest collection while honoring Singapore’s renowned greenery and innovative spirit.
Adding to the store’s modern yet thoughtful design, stainless-steel shelving contrasts against the natural textures of the walls, creating a dynamic and visually appealing space. With its blend of eco-friendly materials and architectural nods to Singapore’s heritage, the new Charles & Keith flagship store offers a shopping experience that’s both stylish and environmentally conscious.