CHARLES & KEITH unveils its refreshed boutique at a bigger and new location.
It has been equipped with the brand’s first ever in-store personalization service, where customers can have bags embroidered by an artisan. The new 233-square meter store is the brand’s largest boutique in Singapore and also the first to feature its 6th generation store concept. Keeping true to their minimalist aesthetic, gradual curves and fluid lines are paired with a clean colour scheme to exude a pared down, modern feel.
The revamped boutique at Takashimaya Shopping Centre is the first ever store to offer personalisation services on the spot. Customers can customise recycled polyester totes or dust bags with their names and a list of special CHARLES & KEITH icons and festive designs.
Celebrating individuality, it encourages our customers to be as creative as they like and to express themselves freely. This personalisation service also allows gift-givers to create unique and thoughtful presents for their loved ones all year round. Keep an eye on this corner for exciting collaborations with local artisans in the near future!
