Harmony Auto Singapore has opened a new BYD and Denza 3S showroom at 7 Ubi Close in the Alpine Centre, marking the Chinese brand’s first showroom in Singapore’s eastern region. As a 3S outlet, this facility offers both BYD and Denza vehicles along with after-sales support. This new location is the second Denza showroom in Singapore following the brand’s market debut and the opening of its flagship showroom in Alexandra. The 502-square-meter space features a display area for up to five vehicles and includes a café for customers’ convenience.
The showroom showcases BYD’s popular models, including the best-selling Atto 3, the Seal, and the newly introduced M6 model. The adjoining Denza showroom displays the recently launched D9 premium MPV, which is currently the only Denza model available in Singapore. For after-sales services, the Ubi facility provides parts, accessories, and a service center with six servicing bays, open to all BYD owners regardless of where they purchased their vehicles. Harmony Auto has indicated that additional servicing bays may be added to meet growing demand.
BYD’s rapid expansion in Singapore is part of its aggressive growth strategy, which has positioned the brand as a market leader. In the first half of 2024, BYD topped sales among Authorized Distributors. In the third quarter alone, BYD sold 1,461 cars, continuing to outpace other brands and ranking second overall in the market, just behind Toyota (including Lexus) when considering parallel importers.