BIRKENSTOCK @ ION Orchard

Step into the world of iconic comfort at BIRKENSTOCK’s pop-up boutique at ION Orchard. Discover an immersive experience that brings the brand’s timeless craftsmanship to life. Explore the latest 1774 collection, featuring all-time favorites like ARIZONA, GIZEH, and MADRID. Creating products that make customers’ lives easier and better. The core product is a unique, anatomically shaped footbed. BIRKENSTOCK invented the footbed and has defined the meaning of the term, which is now widely recognised. The footbed is not only a revolutionary product concept that pioneered a completely new market; it is also a core idea and the foundation of everything done, now and in the future. The belief is that everyone should have access to this footbed.

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