Beyond The Vines unveils the reimagined BTV Design Store at Funan, has opened its doors to the public. Spanning approximately 2000 square feet, the store introduces a brand-new concept, encapsulating the brand’s innovative and engaging approach to retail. Upon entering, visitors are greeted by a wide frontage adorned with mirrored signage and stainless steel flooring, creating a visually compelling introduction to the space. The walls, a canvas of raw partition boards, signature clear, blue, and yellow polycarbonate twin-wall sheets, and pegboards for product display, craft a dynamic and interactive environment.
The floor, reminiscent of playful childhood playgrounds, is covered with colourful EPDM rubber, with transitions into stainless steel, terracotta tiles, and black chevron wood in selected areas, each material thoughtfully chosen for its respective section of the store.
Visitors will discover special sections within the store, each with a unique thematic approach. A central display area, inspired by the aesthetic of The BTV Express — Beyond The Vines’ streamlined and efficient retail concept — serves as a focal point. Adjacent to this, a kiosk-like area presents exclusive Beyond The Vines merchandise.
A dedicated children’s section captivates with its playful and colourful smaller structures, while the STND01 section is prominently placed near a significant entrance pillar. The beloved Dumpling Bags, known for their unique status among fans, are showcased in a special circular display.
Employing Beyond The Vines’ signature aluminium extrusion profiles and clear polycarbonate twin-wall structures, along with the iconic blue crates, the store’s design vocabulary is unmistakably aligned with the brand’s identity. With the introduction of the STND01 collection, the brand offers essential pieces that form the foundation of a modern wardrobe, reflecting the design studio’s commitment to providing for every aspect of their customers’ needs.
To elevate the store experience further, Beyond The Vines introduces a playful and interactive feature – the ‘BTV Candid Camera’ – nestled within the store. This charming addition invites customers to engage in a fun experience, encouraging them to interact and take selfies with the screen.
