The first-ever LOUIS XIII immersive retail experience in Southeast Asia is opening in Singapore. A breakthrough product inspired by nomadism and created for today’s generation.
LOUIS XIII, one of the world’s most prestigious cognacs, unveils its newest product innovation to Singapore: THE DROP, a luxurious collection of five 1cl bottles filled with the pristine LOUIS XIII Cognac blend.
With the launch of THE DROP, the vision is for LOUIS XIII to become an icon for a new generation that is always on the move, spontaneous, playful and enjoys making things their own. THE DROP is designed for the new connoisseurs, digital natives, and life-fulfillers that praise their tribes, claim the world for themselves, and seize the moment together. As a group, they spontaneously reinvent luxury codes through ownership, creating their own distinct ‘art-de- vivre’.
THE DROP stands at the crossroads of the LOUIS XIII visionary brand statement – Think a Century Ahead. You can discover and purchase this innovative item and associated accessories to make the world, the moment, and THE DROP yours, exclusively at a unique LOUIS XIII pop-up, which will run for four weeks from 3 December 2022 (to 1 January 2023) at Design Orchard, Orchard Road.
With THE DROP, the new generation is entrusted with the essence of LOUIS XIII in its purest form. Each bottle contains 1cl of the pristine LOUIS XIII Cognac blend. Available individually or in an exclusive box of five bottles, each of THE DROP reflects a spontaneous mood and mindset: Loud, Glow, Bold, Smooth and Bright. The new generation is invited to pick a bottle that best resonates with them, then live the experience with their tribe – whenever and wherever they are. THE DROP’s bottle case is customisable with initials and can be carried with lanyards in different colours, so that they can choose the best fit for their mood. THE DROP is all you need to fully enjoy LOUIS XIII Cognac.