The Laughing Cow, one of the world’s leading cheese brands renowned for its commitment to healthy snacking, has partnered with children’s edutainment theme park – KidZania Singapore, to launch The Laughing Cow Cheese Factory. Located at KidZania, Palawan Kidz City, Sentosa Island, The Laughing Cow Cheese Factory encourages kids to role-play as cheesemakers and through this interactive activity introduce them to various steps of cheese-making, fostering both curiosity and critical thinking in an engaging fun-filled environment.
The Laughing Cow Cheese Factory provides hands-on experience, wherein children can learn the intricacies of making soft and creamy The Laughing Cow Cheese. Through role-play, young cheesemakers explore the art of crafting cheese, understand the importance of selecting high-quality ingredients, learn about the innovative and hygienic processes and discover how The Laughing Cow cheese is a nutritious and delicious snack. Two portions of The Laughing Cow Creamy Cheese Triangles provide the same amount of calcium as a 1 glass of milk (170 ml) [Source: HealthHub Singapore*]. The Laughing Cow Cheese is a nutritious and accessible snack for children and families. In Singapore, the brand only uses high-grade ingredients like cow’s milk and has no vegetable oil, no added preservatives, or artificial colours, making it a protein- and calcium-rich snack for children
Highlighting the importance of balanced diets, this educational journey is aimed at inspiring young minds while fostering critical thinking and motor skills through role-playing activities. At The Laughing Cow Cheese Factory, children will interactively learn about the importance of a healthy diet and good quality sources of nutrition, a vital element for their growth and development. At the end of the session, each child will proudly earn the title of “The Laughing Cow Certified Cheesemaker,” making the experience both fun and memorable.
“At Bel, we are passionate about creating meaningful partnerships that inspire and educate. Our collaboration with KidZania Singapore reflects our commitment to promote nutrition and education in ways that are interactive, enjoyable, and memorable,” said Alamjit Singh Sekhon, General Manager, Bel Southeast Asia. “Through The Laughing Cow Cheese Factory, we aim to engage children and their families in a playful manner while emphasising the importance of a balanced diet. This initiative embodies The Laughing Cow’s global philosophy of providing accessible, nutritious, and enjoyable food ‘for all, for good’. The Laughing Cow Cheese Factory combines learning with play—one of the most enriching forms of education— and aims to provide families in Singapore an experience that is both delightful and impactful. The Laughing Cow stands for laughter, fun, and enjoyment, and this partnership will extend that joy to young minds as they step into the world of cheesemakers.”
As one of the World’s leading cheese brands, The Laughing Cow Cheese has a rich legacy of more than 100 years, and an array of iconic products that are loved by millions of consumers. The Laughing Cow offers a range of products, including The Laughing Cow Creamy Cheese Triangles, Cheez Dippers, Belcubes, Cheese Slices, Cheese Spread in Tub and other Bel brands like BabyBel and Kiri. These products are available at leading supermarkets, hypermarkets, stores such as NTUC FairPrice, Cold Storage, Sheng Siong, Giant, as well as popular e-commerce platforms like Redmart in Singapore.
